Gets remembered
People know who you are and what your brand stands for.
Your partner in growth
Building brands
that sustain.
We help businesses build brands that grow, connect with people, earn trust and stand the test of time.
BrandGROWTHBUILT TO LAST
STRATEGYCREATIVITYPERFORMANCEStrategy × Creativity × Performance
Kottawa, Colombo, Sri Lanka
01 / WHY BACKLINK
Marketing creates attention.
We build what comes after it.
A growing business needs more than posts, campaigns and advertisements. It needs a brand people understand, remember and trust.
At Backlink, we turn marketing into meaningful brand growth, bringing strategy, creativity and performance together to build brands designed for the long term.
THE REAL QUESTION
You’re moving forward.
Is your brand moving with you?
These aren’t simply marketing problems. They’re growth problems.
- 01Your brand doesn’t truly understand its audience.
- 02Social media isn’t generating meaningful results.
- 03Your positioning isn’t clear.
- 04Marketing happens inconsistently.
- 05The business is growing, but the brand isn’t keeping up.
- 06Different marketing activities feel disconnected.
A BRAND BUILT TO LAST
What does a sustainable
brand look like?
Earns trust
People feel confident choosing and recommending your brand.
Stays relevant
Your brand evolves as your market and audience change.
Creates connections
Your audience doesn’t just see your brand. They engage with it.
Builds long-term value
Growth isn’t dependent on one campaign, trend or platform.
02 / GROWTH SOLUTIONS
Everything your brand needs to grow.
Connected by one strategy.
Create the foundation.
Build
- Brand Strategy
- Branding
- Website Development
Make your brand meaningful.
Connect
- Social Media Strategy
- Content
- Social Media Management
- Photography & Video
- Influencer Marketing
Turn momentum into progress.
Grow
- Paid Advertising
- SEO
- Growth & Marketing Consulting
Protect what you are building.
Strengthen
- Analytics
- Reputation Management
Not every brand needs everything. We identify what your brand needs and bring together the right combination to move it forward.
Let's Talk03 / HOW WE THINK
We don’t believe in
one-size-fits-all marketing.
Every business, audience, market and ambition is different. That’s why Backlink doesn’t start with a package. We start with the brand.
We look at where you areWe clarify where you want to goWe connect what gets you there
Since
2019
04 / FOUNDER
Built from years
of building.
Dulaj Udayanga
Founder — Backlink
Connect with Dulaj on LinkedInDulaj Udayanga is a growth and digital marketing professional with experience working with multiple brands and businesses since 2019, and is an award recognized entrepreneur and community builder.
He is also the founder of Vikings Club, Sri Lanka’s first social entrepreneurship club, built to encourage entrepreneurship, leadership and community among young people. Today, Vikings operates at the University of Sri Jayewardenepura and the University of Colombo, and has grown into a well known student community creating opportunities for undergraduates to explore entrepreneurship, develop ideas and create meaningful impact.
Alongside building Vikings, Dulaj has spent years working across digital marketing, brand growth, social media, content, performance marketing and business strategy, gaining hands on experience across different industries and business models.
Rather than learning how businesses work only through theory, his experience has come from being directly involved in how businesses operate, understanding their systems, people, challenges, decisions and growth.
These experiences shaped his belief that building a successful brand requires more than marketing activity.
It requires understanding the business, creating meaningful connections and building something people can trust for the long term.
That belief became the foundation of Backlink.
05 / ABOUT BACKLINK
Why Backlink exists.
Businesses can have beautiful content without a clear identity. Thousands of views without meaningful growth. Successful campaigns without lasting brand value.
Backlink exists to bridge that gap — connecting strategy, creativity, marketing and growth so brands become recognised, relevant and trusted.
Clarity.Consistency.Relevance.Connection.Trust.
06 / INSIGHTS
Ideas for brands
that want to grow.
The digital world never stands still. Neither should your thinking.
Brand Growth
Ideas, observations and useful direction for brands building toward what’s next.
COMING SOONDigital Marketing
Ideas, observations and useful direction for brands building toward what’s next.
COMING SOONSocial Media
Ideas, observations and useful direction for brands building toward what’s next.
COMING SOONStrategy
Ideas, observations and useful direction for brands building toward what’s next.
COMING SOONConsumer Behaviour
Ideas, observations and useful direction for brands building toward what’s next.
COMING SOONBusiness & Growth
Ideas, observations and useful direction for brands building toward what’s next.
COMING SOONLET’S START FROM WHERE YOU ARE
Don’t just build a business.
Build a brand that lasts.
Whether you’re building a new brand, finding your direction or taking an existing business to its next stage, let’s talk.